Small Business Branding & Identity
With freelance clients, I advised on visual marketing strategy and translated
small business needs into cohesive, brand design solutions
Client Work:
Glowmour Beauty Brand Refresh • Captain Grille Co Brand Identity • Multi-Client Logo & Social Marketing
Client: Glowmour Beauty
From Privileged Faces to Glowmour Beauty Mini Brand Refresh. Glowmour Beauty is an Advanced Skin & Hair Removal Studio
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Challenge: Formerly known as Privileged Faces, I had the opportunity to revamp this brand and create a more sustainable, scalable designs and marketing
Approach: Creating a modernized logo with variations, a sub brand logo, and a mini brand guideline for future use, keeping legacy colors and themes from the previous branding to create a sense of familiarity
Result: Keeping the same lavender and purple aesthetic, I re-created a refreshed and eye-catching visual identity stacked with colors, new typefaces and some imagery guidelines. Client was able to scale branding and create a unique look, incorporating the new colors and logo into building signage, employee uniforms, and social media marketing
Client: Captain Grille. Co
Captain Grille Co is a small business that sells homemade sauce and seasoning for grilling meat.
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Challenge: Create a logo and mini brand that was symbolic of great southern cooking and allowed the business owner to scale and brand the packaged sauce product
Approach: After researching Created a logo that was symbolic of great southern cooking. Incorporated were Mardi Gras colors, themes and elements tied to a maritime theme.
Result: Brand was able to start producing products with a more refined business look increasing customer sales and revenue. Coupled with social media flyers and business cards the brand was able to begin light advertising to start
Additional Client Work
Small Business Logo design for Jacobs Health Care Chiropractic Group, NY
Small Business logo design for a Notary Business - Notarize With Norm, NY
Social media post for Small Business Tarheel Smokehouse BBQ, NC - Repeat Client
