Small Business Branding & Identity

With freelance clients, I advised on visual marketing strategy and translated
small business needs into cohesive, brand design solutions

Client Work:
Glowmour Beauty Brand Refresh • Captain Grille Co Brand Identity • Multi-Client Logo & Social Marketing

Client: Glowmour Beauty
From Privileged Faces to Glowmour Beauty Mini Brand Refresh. Glowmour Beauty is an Advanced Skin & Hair Removal Studio
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Challenge: Formerly known as Privileged Faces, I had the opportunity to revamp this brand and create a more sustainable, scalable designs and marketing

Approach: Creating a modernized logo with variations, a sub brand logo, and a mini brand guideline for future use, keeping legacy colors and themes from the previous branding to create a sense of familiarity

Result: Keeping the same lavender and purple aesthetic, I re-created a refreshed and eye-catching visual identity stacked with colors, new typefaces and some imagery guidelines. Client was able to scale branding and create a unique look, incorporating the new colors and logo into building signage, employee uniforms, and social media marketing

Client: Captain Grille. Co
Captain Grille Co is a small business that sells homemade sauce and seasoning for grilling meat.
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Challenge: Create a logo and mini brand that was symbolic of great southern cooking and allowed the business owner to scale and brand the packaged sauce product

Approach: After researching Created a logo that was symbolic of great southern cooking. Incorporated were Mardi Gras colors, themes and elements tied to a maritime theme.

Result: Brand was able to start producing products with a more refined business look increasing customer sales and revenue. Coupled with social media flyers and business cards the brand was able to begin light advertising to start

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Interactive App & Branding Design - Hackathon