Digital Marketing & Design • Ed-Tech
As the first sole in-house designer for a 500-person, 50-state ed-tech company (Panorama Education), I
owned creative output across every department, spanning brand, content marketing, demand generation, and revenue teams.
Client Work:
Web & digital: Demo Request Landing page, Hero Image Designs
Gated Content: Digital Gated Content Design
Illustrative and Ad Work: Facebook and Google Ads, Logos
Web & Digital:
Demo Request Landing Page Re-design
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Challenge: Redesign the demo request landing page to reduce abandonment and increase form completions.
Project Time Frame: 4 weeks
Approach: Analyzed and researched the anatomy of high-converting landing pages and the why behind them.
Wire-framed/skeched various options and designed over 6 iterations for the team to pick from The team asked for two variations to A/B test with ultimately going with the the higher performing page with the navy color palette at the top
Result: Improved usability and UI drove stronger user engagement and increased opportunity for marketing leads and revenue conversion. Increased traffic to demo request page. Reduced cognitive load and clicks by user by consolidating form fields and ensuring trust signals and partner logos stayed above the fold.
Web & Digital:
Landing Page Hero Images
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Challenge: Create engaging product hero graphics ("glow-ups") to strengthen branding across product pages and highlight key features
Approach: Designed a suite of product illustration graphics that extended beyond the website — applied across one-pagers, slide decks, and collateral to create a cohesive visual language
Result: Enhanced brand presence internally and externally, with assets contributing to slide decks that supported deal closures, new client acquisition, and pipeline growth
Gated Content:
Gated content toolkit design (Minimal Pages shown to respect client gated information)
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Challenge: Refresh the design of a gated content toolkit to drive engagement and promote new graduation tracking product features
Approach: Modernized the visual treatment with softer edges, increased white space, and refined accent colors and shapes to sustain reader engagement throughout. Extended the campaign across ads, social posts, and email marketing to maximize reach
Result: 600+ downloads contributing to nearly $100K in closed revenue
Illustrative and Ad Work:
Implementing AI in Schools Ads for Facebook, Linkedin and Google
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Challenge: Design a multi-format paid ad campaign promoting a gated content piece targeting district leaders
Approach: Created three ad sizes from a single cohesive design system — square, portrait, and landscape — ensuring consistent brand expression and visual hierarchy across all placements. Softer, brighter, and more pastel tones were used as recent data showed that ads with these features were more attractive to viewers resulting in higher engagement rates
Result: Campaign-ready ad suite delivered across all major paid social and display formats, supporting demand generation and gated content download goals
Illustrative and Ad Work:
Ai Literacy Course Designs
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Challenge: Design a completion badge and visual identity for an AI literacy course launched on LinkedIn
Approach: Developed a bold, modern badge using bright and reflective colors to signal credibility and stand out on professional profiles; extended the visual system across course modules, icons, and supporting graphics for a cohesive course experience
Result: Badge and branding featured prominently across social media posts to advertise the certification and throughout the course, reinforcing the company's position as an AI-forward organization
Illustrative and Ad Work:
Company Newsletter Logos & Social Posts
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Challenge: Create a continuous logo used for monthly newsletters with interchangeable designs for special months, events, and webinars. Incorporate the logo into a newly built email design which I had monthly design ownership over
Approach: Developed a logo featuring elements of the company logo to tie familiarity back to the user. For events such as the annual summit came I had the opportunity to make new designs based on the small branding of each event, and create templates that linked the newsletter to social posts, webinars and ads
Result: Increased engagement during events such as the summit, supporting registration ultimately supporting the goal of increase revenue and product advertising during events
